10 Best Eyeshadow Primers 2025 in the United States

The Urban Decay Anti-Aging Eyeshadow Primer Potion is a nude eye primer that offers a smooth and even base for eyeshadow, making colors pop and stay crease-free throughout the day. The formula is cream-based and comes with a flocked wand applicator for precise application.

It includes Dermaxyl and Kalpariane, which help reduce the appearance of fine lines and enhance skin elasticity and hydration, making it ideal for mature eyes. The optical blurring pigments in the primer minimize redness and improve tone and texture, providing a soft-focus effect that can be especially useful for tired or hooded eyes.

The product is vegan, paraben-free, and cruelty-free, which is a significant advantage for those conscious about their beauty product choices. It works well with various eyeshadow finishes, from metallic to matte, ensuring vibrant and long-lasting color.

The Urban Decay Shimmer Eyeshadow Primer Potion Sin is a well-regarded product in the eyeshadow primer category. One of its key strengths is its formula, which includes polymer technology that smooths eyelids and provides a robust base for eyeshadow and eyeliner. This helps to prevent creasing and fading, making it suitable for all-day wear. The product is also vegan and cruelty-free, making it an ethical choice for consumers concerned about animal testing and byproducts in cosmetics.

It is designed for use on all skin types, including oily, combination, dry, and normal skin, and works well for a variety of eye shapes and skin tones. The creamy, pale nude tint of the primer gives a subtle shimmer, enhancing both bold and natural makeup looks. The finish is smooth and shimmery, adding a touch of glamour to any eyeshadow application. However, one potential drawback is that the shimmer may not be suitable for those looking for a completely matte base.

The longevity of the primer is impressive, with many users reporting that their eyeshadow remains vibrant and crease-free throughout the day. The product comes with a flocked wand applicator, which allows for precise and controlled application, ensuring that a little product goes a long way. To sum up, the Urban Decay Shimmer Eyeshadow Primer Potion Sin is an excellent choice for anyone looking for a long-lasting, smooth, and shimmery base for their eyeshadow, though those preferring a matte finish may need to look elsewhere.

The Milk Makeup Hydro Grip Eye Primer is a clear gel primer designed to keep your eyeshadow and under-eye concealer in place for up to 8 hours without creasing or smudging. Its formula is silicone-free and made with mostly natural ingredients, including hydrating agents like Hyaluronic Acid, Niacinamide, and Aloe Water, which help smooth and moisturize the delicate skin around your eyes. This makes it a great choice if you want to avoid dryness or irritation. The primer has a natural, invisible finish with no tint, so it won't change the color of your makeup. It also contains Blue Agave Extract to help hold makeup firmly on the skin.

Users appreciate how it creates a smooth base that works well with powders, creams, or liquids. One downside is that while it offers an 8-hour grip, those with oily eyelids might find they need to reapply after longer days. Also, its gel texture means it takes about a minute to dry before you should apply eyeshadow or concealer, which may require a little extra time in your routine.

The clean, vegan, and cruelty-free formula is suitable for all skin types, making it a versatile option for many. If you want a primer that hydrates and extends wear without feeling heavy or silicone-heavy, this product fits well. For those seeking a primer with a longer-lasting hold beyond 8 hours or a matte finish, exploring other options might be beneficial.