10 Best Eyeshadow Primers 2025 in the United States

The Elizabeth Mott Thank Me Later Eye Primer stands out in the eyeshadow primer category with its unique blend of benefits that cater to a variety of users, including those with mature skin. One of its main strengths is the ability to grip eyeshadow, ensuring vibrant color payoff and reducing fallout, which can be particularly beneficial for makeup enthusiasts seeking long-lasting wear. The lightweight, non-greasy formula is another positive feature; it feels comfortable on the skin and minimizes the need for touch-ups throughout the day. Additionally, it includes skin-friendly ingredients that help to even out skin tone and conceal fine lines, making it an excellent choice for those concerned about aging skin.

However, there are some drawbacks worth noting. While the primer is designed for all skin types, individuals with very oily eyelids may find that oil control isn't as robust as some specialized formulas on the market. There might also be a learning curve for those unfamiliar with how to apply eye primers effectively, as it's important to let it dry before applying eyeshadow for optimal results. Finally, the product size of 10g may feel small to some, especially considering its price point, which could make it less appealing to budget-conscious consumers.

This eye primer is ideal for those looking for a product that not only enhances makeup longevity but also offers skin care benefits. It's particularly suited for users with mature skin, but those with extremely oily eyelids may need to explore additional oil control options.

The Urban Decay Anti-Aging Eyeshadow Primer Potion is a nude eye primer that offers a smooth and even base for eyeshadow, making colors pop and stay crease-free throughout the day. The formula is cream-based and comes with a flocked wand applicator for precise application.

It includes Dermaxyl and Kalpariane, which help reduce the appearance of fine lines and enhance skin elasticity and hydration, making it ideal for mature eyes. The optical blurring pigments in the primer minimize redness and improve tone and texture, providing a soft-focus effect that can be especially useful for tired or hooded eyes.

The product is vegan, paraben-free, and cruelty-free, which is a significant advantage for those conscious about their beauty product choices. It works well with various eyeshadow finishes, from metallic to matte, ensuring vibrant and long-lasting color.

The Urban Decay Shimmer Eyeshadow Primer Potion Sin is a well-regarded product in the eyeshadow primer category. One of its key strengths is its formula, which includes polymer technology that smooths eyelids and provides a robust base for eyeshadow and eyeliner. This helps to prevent creasing and fading, making it suitable for all-day wear. The product is also vegan and cruelty-free, making it an ethical choice for consumers concerned about animal testing and byproducts in cosmetics.

It is designed for use on all skin types, including oily, combination, dry, and normal skin, and works well for a variety of eye shapes and skin tones. The creamy, pale nude tint of the primer gives a subtle shimmer, enhancing both bold and natural makeup looks. The finish is smooth and shimmery, adding a touch of glamour to any eyeshadow application. However, one potential drawback is that the shimmer may not be suitable for those looking for a completely matte base.

The longevity of the primer is impressive, with many users reporting that their eyeshadow remains vibrant and crease-free throughout the day. The product comes with a flocked wand applicator, which allows for precise and controlled application, ensuring that a little product goes a long way. To sum up, the Urban Decay Shimmer Eyeshadow Primer Potion Sin is an excellent choice for anyone looking for a long-lasting, smooth, and shimmery base for their eyeshadow, though those preferring a matte finish may need to look elsewhere.