10 Best Eyeshadow Primers 2025 in the United States

The Elizabeth Mott Thank Me Later Eye Primer stands out in the eyeshadow primer category with its unique blend of benefits that cater to a variety of users, including those with mature skin. One of its main strengths is the ability to grip eyeshadow, ensuring vibrant color payoff and reducing fallout, which can be particularly beneficial for makeup enthusiasts seeking long-lasting wear. The lightweight, non-greasy formula is another positive feature; it feels comfortable on the skin and minimizes the need for touch-ups throughout the day. Additionally, it includes skin-friendly ingredients that help to even out skin tone and conceal fine lines, making it an excellent choice for those concerned about aging skin.

However, there are some drawbacks worth noting. While the primer is designed for all skin types, individuals with very oily eyelids may find that oil control isn't as robust as some specialized formulas on the market. There might also be a learning curve for those unfamiliar with how to apply eye primers effectively, as it's important to let it dry before applying eyeshadow for optimal results. Finally, the product size of 10g may feel small to some, especially considering its price point, which could make it less appealing to budget-conscious consumers.

This eye primer is ideal for those looking for a product that not only enhances makeup longevity but also offers skin care benefits. It's particularly suited for users with mature skin, but those with extremely oily eyelids may need to explore additional oil control options.

The Urban Decay Anti-Aging Eyeshadow Primer Potion is a nude eye primer that offers a smooth and even base for eyeshadow, making colors pop and stay crease-free throughout the day. The formula is cream-based and comes with a flocked wand applicator for precise application.

It includes Dermaxyl and Kalpariane, which help reduce the appearance of fine lines and enhance skin elasticity and hydration, making it ideal for mature eyes. The optical blurring pigments in the primer minimize redness and improve tone and texture, providing a soft-focus effect that can be especially useful for tired or hooded eyes.

The product is vegan, paraben-free, and cruelty-free, which is a significant advantage for those conscious about their beauty product choices. It works well with various eyeshadow finishes, from metallic to matte, ensuring vibrant and long-lasting color.

The Urban Decay Eyeshadow Primer Potion is a well-regarded choice for anyone looking to enhance their eyeshadow application. It is particularly notable for its long-lasting formula, which effectively prevents creasing and fading, ensuring that your eye makeup stays vibrant throughout the day. The primer dries invisibly, making it suitable for all skin tones and types, which adds to its versatility. With a vegan and cruelty-free formula, it appeals to those mindful of ethical beauty products.

One of the standout features is its ability to smooth the eyelid, creating a perfect base for both bold and natural looks. The primer is also designed to intensify various eyeshadow finishes, whether they are metallic, shimmer, matte, or glitter, allowing for a range of creative possibilities. Plus, it comes in a travel-size option, making it convenient for on-the-go use.

There are a few considerations to keep in mind. While the formula is praised for its effectiveness, some users with extremely oily eyelids might still experience minor creasing over long periods. Also, since only a small amount is needed for application, the travel size may not last as long if used daily, potentially leading to frequent repurchases.